*L’HIVER A NICE, Lucien Lefevre, Imprimerie Chaix (Ateliers Chéret), Paris, 1891


  • L’Hiver a Nice
    Jules Chéret (1836-1932)  Lucien Lefevre

    Imprimerie Chaix (Ateliers Chéret)
    51 W. x 76 H. inches (129 x 193 cm)
    Paris 1891

    Euro 7200

    Born in Paris to a family of artisans, Chéret had a limited education and at age thirteen, he began a three-year apprenticeship with a lithographer and then took an art course at the École Nationale de Dessin. From 1859 to 1866, he trained in lithography in London, England, where he was strongly influenced by the British approach to poster design and printing. On returning to France, Chéret created vivid poster ads for the cabaretsmusic halls, and theaters such as the Eldorado, the Olympia, the Folies BergèreThéâtre de l’Opéra, the Alcazar d’Été and the Moulin Rouge.

    His work was influenced by the scenes of frivolity depicted in the works of Jean-Honoré Fragonard and Antoine Watteau. Much in demand, he expanded his business to providing advertisements for touring troupes, municipal festivals, and then for consumer products and eventually he became a major advertising force, adding the railroad companies and manufacturers to his client list.

    As his work became more popular and his large posters displaying modestly free-spirited females found a larger audience, pundits began calling him the “father of the women’s liberation.” Females had previously been depicted in art as prostitutes or puritans. The women of Chéret’s posters, joyous, elegant and lively—’Cherettes’, as they were popularly called—were neither. It was freeing for the women of Paris, and heralded a noticeably more open atmosphere in Paris where women were able to engage in formerly taboo activities, such as wearing low-cut bodices and smoking in public. A writer of the time said “It is difficult to conceive of Paris without its ‘Cheréts’ .

    In 1895, Chéret created the Maîtres de l’Affiche collection. His success inspired a new generation of poster designers and painters such as Henri de Toulouse-Lautrec.

    He was awarded the Légion d’honneur by the French Government in 1890. Although his paintings earned him a certain respect, it was his work creating advertising posters for which he is remembered today.[2]

    In 1933 he was honoured with a posthumous exhibition of his work at the prestigious Salon d’Automne in Paris. Over the years, Chéret’s posters became much sought after by collectors from around the world.

    Chéret’s association with the Chaix printing house dates from 1881, when he merged his press with theirs.


    Fine, Framed, oversized 175 x 123 cm. (68.9 x 48.4 in.)


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